Smart Design.
Purpose Driven Strategy.

I believe purposeful design and strategic branding, powered by intelligent technology, are the most powerful tools for business growth. By integrating creative identity, marketing strategy, and design expertise—including AI-enhanced workflows—I create a holistic presence that resonates deeply with audiences. I am a seasoned brand strategist, digital designer, and digital marketing expert who partners with startups and emerging businesses—especially those that are community-focused—to bring their visions to life.

Designer
Marketing
Websites

What I Do:

Brand Creation

I forge authentic connections between businesses and their customers by finding the right voice and visual style. My goal is to build powerful brand identities that capture the essence of your business and set you apart in the market. I take a holistic approach, creating a fresh design and cohesive message that resonates across all channels.

Marketing Strategy

I specialize in aligning a company’s marketing efforts with its brand identity, creating a unified and impactful message. I develop comprehensive strategies that not only reach your target audience but also build lasting engagement. As a seasoned marketer, I bring a strong understanding of SEO, market research, social media, and digital marketing.

Website Development

Websites I create are not only visually engaging and technically sound, but also are easy for clients to update and manage. I build sites that are powerful tools for communication and growth. I have a strong foundation in website development, specializing in creating streamlined, responsive sites on content management systems.

Human Centered AI-Enhanced Workflows

I utilize future-forward, AI-integrated workflows-not to replace human experience, but to amplify creativity, optimize development, and sharpen strategic focus. This ensures your project is built with maximum efficiency, data precision, and is designed for scalability, and if appropriate, to integrate emerging AI technologies in your long-term realized solutions.

Selected Work:

Maya Maclean Design

Adapting a luxury brand identity for a successful entry into the competitive US market. →

Luxury Brand Adaptation: Refined the visual identity for Maya Maclean to appeal to the US market, preserving the core essence of comfortable luxury and masterful craftsmanship.

Skills: Luxury Brand Adaptation, Digital Identity, UI/UX Design. Role: Brand & Digital Designer, Market Adaptation Strategist.

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7

Colorfully Colorado

E-commerce & Advocacy: Built a mission-driven apparel brand to generate awareness and fund essential environmental conservation initiatives. →

Mission-Driven Ecosystem: Designed the complete brand identity and digital platform as a self-sustaining financial engine for conservation, proving that commerce and advocacy can successfully coexist.

Skills:Mission-Driven Branding, E-commerce Strategy, Apparel Design, Digital Ecosystems. Role: Founder & Brand Strategist, Art Director.

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7

QuickDrain USA

Brand Turnaround: Transformed a failing image into a cohesive brand identity, securing the #1 market share spot in the industry. →

Digital Transformation: Led a brand and digital overhaul to align the identity with the technical and visual excellence of the product line, driving significant sales growth.

Skills:Brand Strategy, Digital Transformation, Information Architecture, UX/UI Design. Role: Brand Turnaround Lead, Digital Strategist.

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7

Keystone Mountain Safety

Culture Turnaround: Transformed the lowest-performing mountain safety team with a full organizational rebrand and bespoke leadership program. →

Internal Branding & Service Design: Redefined the department's image, driving employee morale from 30% to 90% and increasing retention from 30% to 85% through strategic internal branding and training.

Skills: Culture Transformation, Internal Branding, Service Design, Leadership Development. Role: Organizational Rebrand Lead, Culture Strategist.

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7

City of Medellin

Global Rebrand: Collaborated on the city-wide initiative to transform Medellín’s image into a global leader for innovation and citizen wellness. →

Strategic Advisory & Design: Contributed a modern US perspective to a cross-functional team, designing 'Conscious Spaces' and employee wellness programs to fundamentally improve the quality of living for citizens.

Skills: Global Rebranding, Urban Strategy, Art Direction, Digital Assets. Role: Advisory Consultant, Brand Strategist.

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About Me:

A Digital Pioneer

I’ve been fascinated by, and in love with the intersection of digital design, technology, and marketing since the start of the digital era. After two decades of evolving along with the internet and digital technology, my approach is grounded in the timeless principles of attention to detail, exceptional craft, and strategic thinking. I apply this foundational knowledge to every project, ensuring that your outcome is not only beautiful and current but also built on reliable, evergreen practices that guarantee long-term success.

Global & Human Perspective

My passion for empowering communities has led to an enriching career that includes collaborations in over 20 countries. This direct exposure to diverse cultures is my competitive advantage: it ensures my designs and marketing strategies are not just universal, but truly human-centered. By building authentic connections that resonate across different backgrounds and borders, I create brand and business solutions that are profoundly successful in any market.

Creative Strategist

As a self-described ‘tech nerd’ and design lover, I approach every project with a broad and integrated skillset. My expertise in digital design, web development, and digital marketing allows me to create media that is not only visually compelling but also data-driven and results-oriented. My goal is to produce work that is as effective as it is engaging, empowering my partners to thrive in a digital-first world.